Updated
Horseplay Privacy Policy
Who Handles Your Data
Horseplay is operated by Game Play Network, the data controller responsible for the personal information you share with us. When we say "we" or "our" on this page, we mean Game Play Network acting as the controller of your data.
This policy explains what we collect, why we hold it, who we share it with, and the choices you keep as a player. Read it alongside our Terms & Conditions. Questions? Our support team can point you to the right place.
You must be 21 or older to hold an account with us. We do not knowingly process the data of anyone under that age.
Cookies, Security and Responsible Play
We use cookies and similar technologies to keep you logged in, remember preferences and measure traffic. For the full breakdown of cookie categories and how to manage them, see our dedicated cookies information.
We protect your data with encryption, access controls and continuous monitoring. No system is flawless, so we also ask you to guard your login details.
Gambling should stay fun. If play ever stops feeling that way, our responsible gambling tools can help, and confidential support is available any time through the National Problem Gambling Helpline at 1-800-522-4700 or ncpgambling.org.
Your Privacy Rights
You have real control over your information. Depending on where you live, you can ask us to:
- Access the personal data we hold about you;
- Correct anything inaccurate or incomplete;
- Delete data we no longer have a lawful reason to keep;
- Port your data to another service in a usable format;
- Object to or restrict certain processing, including marketing.
To exercise any of these, reach out through our Help Center or Live Chat. We may need to confirm your identity before acting, and we will respond within the time your local law allows. If you believe we have mishandled your data, you can also complain to the relevant data-protection authority in your jurisdiction.
Who We Share Your Data With
We never sell your personal information. We do share it with a small set of trusted parties who help us operate.
| Recipient | Purpose |
|---|---|
| Payment processors | Processing deposits and withdrawals via ACH, cards, Play+, instant bank transfer and digital wallets |
| Identity & KYC providers | Confirming your age, identity and address |
| Game studios | Delivering and crediting gameplay |
| Analytics tools | Understanding how the site performs and improving it |
| Regulators and authorities | Meeting legal, tax and law-enforcement requests |
Each partner is bound to protect your data and use it only for the purpose we specify.
Legal Grounds and How Long We Keep It
Different data rests on different legal footing. We process payment and account information to perform our contract with you. We handle verification and transaction records to comply with US anti-money-laundering, tax and gaming rules. Some processing — fraud prevention and service improvement, for example — relies on our legitimate business interests, and certain marketing relies on your consent.
Retention follows a simple rule: we keep data only as long as the law or a genuine business need requires. Account and financial records are typically retained for several years after your account closes to satisfy regulatory and audit obligations. When a lawful reason to hold data ends, we delete it or anonymize it.
What We Collect and Why
We gather only what we need to run your account, meet US legal obligations, and keep play fair. The categories below cover most of it.
- Identity and contact details — your name, date of birth, address, email and phone number, used to open your account and verify who you are.
- Verification records — identity documents and proof of address collected for Know Your Customer (KYC) and anti-fraud checks.
- Financial information — your deposits, withdrawals and payment method details. Our minimum deposit is $10 USD, and all balances are handled in US dollars.
- Gameplay activity — the titles you play from providers such as Spinomenal, Kalamba, Caleta, Oddsworks and Game Play Network, plus session times and bonus history.
- Technical data — device type, IP address, browser and cookie identifiers.
Why do we need all this? To process your purchases and payouts, to prevent fraud and underage access, to deliver promotions like the First Credit Purchase match, and to support responsible play.